Last weekend I had an opportunity to attend Apps World 2016 conference!

As a graphic designer I found this conference extremely interesting, as I was able to learn little bit more about new applications available on the market as well as listen to current challenges which app designers needs to overcome in order to create successful and profitable apps .

I really enjoy the presentation by Claudia Dreier-Poepperl (founder and CEO of CIAmedia) who spoke about the leading ad-tech company for caller ID based app monetization and user engagement called Calldorado. I really liked the simple approach of integrating the application into most common functions of the phone, which resulted in making  the app profitable, successful and extremely useful for the user.

I will definitely visit Apps World Conference next year!